Taking Heliworx's Website to New Heights
Heliworx Waikato, a family-run helicopter services company with over 20 years of experience, partnered with RAZOR to overhaul their website and modernise their online presence.
The goal? To better represent their capabilities, attract more business clients, and appeal to the general public seeking scenic charter flights. The result is a clean, professional, and user-friendly website that balances technical credibility with a warm, down-to-earth tone.
Keep reading to delve deeper into Heliworx Waikato's website project.
Heliworx Waikato (HW) is a trusted provider of aerial agricultural and commercial helicopter services, as well as scenic flight charters.
With a strong presence in the Waikato and Franklin regions, HW is owned and operated by Allan Bodman and his partner Lydia, who bring decades of aviation expertise to every job.
While Heliworx Waikato already had a website, Allan recognised it no longer did the business justice. It lacked polish, clarity, and the professionalism needed to reflect the scale and expertise of the services they offered.
There was a clear need to:
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Modernise the site’s design to reflect HW’s professionalism and credibility
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Communicate clearly with both commercial/agricultural clients and general public
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Lift the brand’s online presence to attract new customers
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Present their services with more structure, clarity, and visual engagement
There was some hesitation around how to ensure the new site would maintain the business’s approachable, family-run character while delivering a more commercial-grade result. That’s where we came in.
Allan reached out to RAZOR with a clear vision—to create a website that would resonate with their B2B clients and recreational customers alike.
After seeing similar work we had done for clients like Topdrill, The Tree Ninja, and Broshmik Trucks, Allan knew we could strike the right balance between professionalism and personality.
We designed and developed a new website for Heliworx Waikato that included:
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A custom, mobile-optimised design that prioritises clarity and ease of navigation
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Well-structured service pages that speak directly to both core audiences
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Professional photography and videography to bring the team, helicopters and services to life
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Collaboratively written website content that blends technical expertise with a relatable tone
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A fresh front-end design that aligns with the existing brand while elevating the overall experience
Working closely with Allan and Lydia, we captured the essence of their offering and reflected it online with a sense of trust, capability, and pride.
"We recently used RAZOR to help create a website for our business Heliworx Waikato Ltd. Right from our first meeting the team were awesome to deal with and brought our vision to life with expertise and creativity. We are so happy with the design. We have had nothing but positive feedback on our site ever since! Thanks to an awesome team."
Lydia and Allan
Heliworx Waikato Ltd
The result is a sharp, professional website that communicates Heliworx Waikato’s credibility and experience, while remaining approachable and user-friendly.
Key benefits include:
- A more polished and trustworthy first impression for commercial partners and farming clients
- Clear pathways for general public users to explore scenic flight options
- Improved structure and messaging for each of their core service areas
- On-brand visuals and storytelling that reflect the local, family-run values of the business
Bonus outcome: The new website positions HW more strongly against larger, more urban-based helicopter operators—without losing its regional heart.
