Counties Property Maintenance (CPM) is a property maintenance company based in Takanini, servicing the Auckland and Franklin regions.
They engaged RAZOR to design and develop a modern, conversion-focused WordPress website that would serve as central hub for their services, targeting residential and commercial property managers. The project included copywriting, SEO optimisation, a business showcase photography package, and full custom design and development.
Keep reading to delve deeper into Counties Property Maintenance's website and brand refresh project.
Counties Property Maintenance is a trusted property maintenance company based in Takanini, servicing Auckland and Franklin.
With over a decade of experience, CPM provides renovations, repairs, landscaping, and multi-trade maintenance solutions to residential, commercial, and industrial clients.
CPM came to RAZOR with no existing online presence, which made it difficult for them to attract and convert property management clients - their new target market. Caine and Rochelle Sowman, owner-operators of CPM, wanted a website that reflected the professionalism of their service offering and clearly communicated the breadth of their capabilities.
They were shifting focus away from small, one-off jobs and needed to position themselves as a go-to provider for long-term, reliable maintenance contracts. Their key concerns were achieving a polished, modern look, and making it easy for potential clients to request quotes or get in touch.
Caine approached us after seeing the website we created for Cleven Electrical.
Impressed by the clean design, strong messaging, and professional execution, he chose RAZOR to bring CPM online.
We delivered a fully custom WordPress website that:
- Highlights CPM's multi-trade capabilities
- Targets residential and commercial property managers
- Includes SEO-rich content for discoverability
- Integrates high-quality, authentic photography of the team in action
- Is optimised for mobile and built with a clear, conversion-driven layout.
From the clean design to the carefully crafted copy, the site is built to establish trust, showcase expertise, and convert visitors into clients.
The new website positions CPM as a professional, reliable, and full-service provider of property maintenance in Auckland and Franklin.
- Improved Credibility: A polished website that reflects the high standard of service CPM delivers.
- Targeted Messaging: Content tailored for property managers, highlighting key pain points and CPM's solutions.
- SEO-Ready: The site includes optimised meta data, content, and structure to support strong local search visibility.
- Streamlined Enquiries: A user-friendly contact form allows prospective clients to get in touch quickly and easily.
- Mobile-Responsive: Designed to perform seamlessly across all devices, ensuring accessibility for busy property managers on the go.
As CPM continues to grow its client base in the Auckland and Franklin regions, their website now acts as a central, professional hub that supports business development and builds long-term trust.