A Professional New Look for a Community-Focused Organisation
Counties Energy Trust came to RAZOR looking for a refreshed online presence -
One that would clearly define their role within the local energy landscape, modernise their identity, and make it easier for the public to engage with them. The result? A clean, modern website and updated wordmark that confidently communicates who they are and what they do.
Keep reading to delve deeper into Counties Energy Trust's website and brand refresh project.
Counties Energy Trust holds the shares in Counties Energy on behalf of local electricity consumers in the Franklin and Northern Waikato region.
The Trust plays a vital role in overseeing operations, advocating for the community, and ensuring long-term benefits for its beneficiaries.
The Trust's previous website had become outdated, both visually and functionally. It lacked a clear sense of identity, was difficult to navigate, and didn't reflect the professionalism or transparency the Trust embodies. The logo also felt soft and dated, with gradients and an elongated format that translate well across modern media.
The team wanted a solution that modernised their brand without losing connection to its roots - and they needed it delivered efficiently, with minimal overhauling or resources-heavy processes.
Counties Energy Trust chose RAZOR for our ability to blend strategy with design.
They had seen our work for other organisations and felt confident in our ability to deliver something professional, people-focused, and true to their purpose.
Logo Design
We modernised their existing wordmark by moving away from gradients and introducing a flat, high-contrasting two-colour palette. The typography was reworked to create a more solid and legible feel, and we explored stacked formats to resolve the logo's previous length and softness - all while staying within the scope of a refresh rather than a full rebrand.
Website Design & Development
We designed and built a clean, structured, and responsive custom WordPress website with larger format content, a wide layout, and refined use of colour. A burger menu design created a modern navigation experience, while purposeful icons and infographics helped communicate key messages in a user-friendly way.
"We engaged Razor Web Design to undertake the relaunch and rebrand of our website at Counties Energy Trust. As a trust, it was important to us that our site reflected our consumer centric values and brought life to our brand, something our existing website simply couldn’t deliver. From the outset, Razor took our brief and brought it to life. They were consistently easy to communicate with, went well beyond the initial scope, took time to truly understand our goals, and remained flexible and patient as the project evolved. The final result is a complete transformation — a site that’s not only visually striking but fully aligned with our purpose. It was absolutely worth the time, energy, and investment. We highly recommend Razor Web Design."
Megan Matthews - Trustee
Counties Energy Trust
The new website gives Counties Energy Trust a clearer, more defined identity.
Visitors now enjoy a seamless browsing experience, with improved navigation, better mobile performance, and accessible information presented in a clean and welcoming design.
Key outcomes include:
- A refreshed logo that's stronger and more adaptable across multiple platforms
- A fully responsive website that's modern, clean, and easy to use
- Enhanced user experience through simplified content and intuitive structure
By focusing on subtle but strategic changes, we delivered a high impact product without the need for a full-scale brand overhaul - exactly what the Trust was looking for.
