Driving Results Both Online and On the Road
Broshmik Trucks, a leader in heavy fleet services, needed a website that reflected their service offerings.
Seeking a sleek and user-friendly website designed to reinforce their brand authority and showcase their expertise in fleet management and truck servicing, Broshmik engaged with RAZOR.
The new site effectively represents their diverse offerings, including Scania truck repairs, Pre-COF inspections, diagnostics, parts supply, and custom builds.
With a focus on clear navigation and a professional design, the website enhances Broshmik's online presence, making it easier for potential clients to learn about their services and contact them for enquiries. This polished platform strengthens Broshmik's reputation and drives more business from fleet managers and truck owners across New Zealand.
Keep reading to delve deeper into Broshmik Trucks' website project.
Broshmik Trucks, based in Drury, Auckland, offers top-tier fleet services, specialising in Scania truck repairs, diagnostics, Pre-COF inspections, parts supply, and custom modifications.
With a strong reputation for expertise and customer-focused service, they have been a trusted partner to transport companies and fleet managers for years.
Broshmik faced several challenges with their old website, which failed to effectively represent their broad range of services and expertise. The previous website was under-performing, offering limited engagement and no clear call-to-actions for visitors. After a frustrating experience, with a previous provider, Broshmik sought RAZOR to create a solution that would showcase their reliability, technical know-how, and commitment to excellent customer service.
Their goal was to craft a polished online presence that would elevate their brand, engage customers, and help drive more enquiries for their core services.
RAZOR was engaged to provide a comprehensive website redesign that would not only refresh Broshmik's digital image, but also help them better communicate their service offerings to potential clients.
As a client with whom we had established a strong relationship, having worked on two other websites for their sister companies, Go-In-Style and Rudsits Transport, we understood their needs well.
We began by devleoping a website that was clean, polished, and user-friendly. The new site focuses on showcasing Broshmik's expertise in fleet services while being structured for SEO success. We created individual service pages dedicated to Scania truck repairs, Pre-COF inspections, diagnostics, parts supply, and custom builds to enhance visibility in search engines. The addition of easy-to-navigate service pages, contact forms, and booking options ensures customers can seamlessly engage with the business online.
In collaboration with the Broshmik team, we also provided content writing and support, focusing on technical expertise and customer-driven messaging. Our business showcase photography package further enriched the website, providing high-quality images of the workshop, team, and key equipment, building trust with visitors.
"Razor have a great team. It's easy to communicate ideas with them, and they produce an excellent product. Excited for further ventures."
Brock Rudsits - Service Director
Broshmik Trucks
The newly designed Broshmik Trucks website now provides a smooth user experience with clear navigation and well structured service pages.
Key results from the project include:
Increased Brand Authority: The new site effectively positions Broshmik Trucks as an industry leader, showcasing their specialisation in Scania truck services and fleet management solutions.
Improved User Engagement: The streamlined layout and easy-to-find service information encourage visitors to reach out for consultations, service bookings, and enquiries.
Enhanced SEO Performance: SEO-focused content and strategic keyword integration have improved visibility in search results, allowing Broshmik Trucks to reach more fleet managers and truck owners across New Zealand.
Stronger Online Presence: With professional photography and detailed service descriptions, the website now reflects Broshmik's high standards and expertise, reinforcing their brand in a competitive market.
Lead Generation: The website's new contact forms and service booking features make it easy for prospective clients to engage with Broshmik, helping drive enquiries for their core offerings like diagnostics and fleet management.
This redesign is a major step towards Broshmik Trucks becoming the go-to choice for fleet services in Drury, Auckland, and beyond.
